Entrepreneurial Capabilities in the GCC 5 pages

Social E-Commerce on the Innovative and Entrepreneurial Capabilities in the GCC

The advancement of social media has changed how individuals and companies conduct their business. The increase in use of smartphones has made it possible for more users to advertise their products on social media and provide links to their sales pages. Statistics indicate that by 2015, goods and services sold through online social networks globally attained the $30 billion mark. The research aims at evaluating the effects of social e-commerce on the innovative and entrepreneurial capabilities in the GCC. This research study indicates that social e-commerce has had a positive impact on the level of innovation and entrepreneurship in Gulf nations. It is recommended that through social e-commerce, entrepreneurs ought to lay more emphasis on engagement, which is generating relationships, communication and connections with an audience. What is more, embracing comments and conceptions from users, far and wide, is bound to increase the level of innovation through new ideas and inventions.

Introduction (Objectives and Importance of Study)

In the past decade, e-commerce has progressively grown to become prevalent in day-to-day business and individuals’ lives. In particular, e-commerce has been pertinent in the growth and development of entrepreneurship across the globe (Al-Alawi and Al-Ali, 2015). With the adoption and advancement of Web 2.0, e-commerce has gone through fruition to become social e-commerce. This has augmented consumer participation and facilitated greater economic value (Huang and Benyoucef, 2013; Laudon and Traver, 2007). In the contemporary, social e-commerce is largely employed to delineate commercial activities facilitated by social media. Increased use of social network websites, for instance, Facebook and Twitter, has influenced the world, instigating social, political, and economic changes. Social e-commerce encompasses social media advertising, user recommendation, as well as direct sales via social network websites (Qatar SME Toolkit, 2016). Hashim et al. (2016) delineate that social e-commerce is deemed an innovation of technological advancement. However, this encompasses embracing of information technology by consumers and use of such advancements (Davis, 1989).

Statistics indicate that by 2015, goods and services sold through online social networks globally hit the $30 billion mark. The Gulf Cooperation Council (GCC) encompasses Kuwait, Bahrain, Qatar, Oman, United Arab Emirates and Saudi Arabia. In particular, these nations are amidst the top nations across the globe with high penetration in the smartphone market. Statistics indicate that by 2011, the level of penetration in these nations had reached 75%. In particular, smartphones have made major contributions to the increase in time spent on social media together with increasing level of online shopping (Qatar SME Toolkit, 2016).


Size in Sq. Km


Internet Users

Internet Penetration (%)

Data Date
























Saudi Arabia






United Arab Emirates






Source: Internet World Stats.0

The main objective of this study is to determine the effects of social e-commerce on the innovative and entrepreneurial capabilities in the GCC. The study ascertains the manner in which social media has facilitated both business and individual endeavors, with respect to innovation and entrepreneurship in these Arab nations.


The research aims at evaluating the effects of social e-commerce on the innovative and entrepreneurial capabilities in the GCC. This is an empirical research as opposed to a conceptual study. While an empirical research is data-based, conceptual research is based on abstract or theoretical ideas. To meet the objectives of this study, this section addresses the techniques that will be used to collect and analyze data. The study will utilize both primary and secondary data to investigate the effect of social e-commerce on proficiencies of invention and entrepreneurship in GCC nations. The researcher collected primary data through telephone interviews with 35 top entrepreneurs that utilize social e-commerce in different market segments. The different participants in the study came from all the six nations: five from every nation, except for Saudi Arabia that had six participants. The data was collected through web-based questionnaires that were designed, piloted and distributed online to the target population. Questionnaires allowed the researcher to collect information of an unlimited number of respondents. As a result, the researcher was able to easily quantify the data and come up with significant findings (Crowther and Lancaster, 2008). Some of the information that was collected include: research data on social commerce sales, increase in entrepreneurship and level of innovation for the entrepreneurs’ business advancement through use of social commerce.




Cumulative %






















All participants in the research study were entrepreneurs. Of the 35 respondents, 54.3% were males whereas 45.7% were females. With regard to age, most respondents (15) were aged 26-30, while 10 respondents were aged 30-35. Participants aged between 40-45 years were five; three of them were aged 46-50 while those aged 20-25 years were two.



Strongly Agree



Strongly Disagree


I apply social e-commerce for my business application and advancement






Sales and revenues have increased using social e-commerce






I have attained a greater consumer base and reached a wider market using social e-commerce






Social e-commerce has augmented the level of innovation in my business






Social e-commerce has encouraged more levels of entrepreneurship






According to the study results, 88% of the participants apply social e-commerce for their business operations majority of the time. The results further indicated that 79% of the participants experienced an upsurge in their sales and revenues from the time they started using social e-commerce. However, 3% of the participants reported otherwise. 64% of the respondents asserted that they attained a greater consumer base and reached a wider target market through social e-commerce. Conversely, 6% of the 35 participants reported otherwise. Over 80% of the participants strongly agreed that social e-commerce augmented the extent of entrepreneurship and the level of innovation in their business operations.

Implications for Theory and/or Practice

Results from the research study have considerable implications on both theory and practice. One of the implications in practice is to promote entrepreneurship amongst youth in the Gulf nations. As indicated, there has been an increasing number of internet users together with a rise in internet penetration in these countries. More and more individuals are using social media networks such as Facebook, Instagram and Twitter (Zhou et al., 2013). The research aims at evaluating the effects of social e-commerce on the innovative and entrepreneurial capabilities in the GCC. The research aims at evaluating the effects of social e-commerce on the innovative and entrepreneurial capabilities in the GCC. Taking into consideration the huge numbers of youth in these nations, social e-commerce can function as a suitable way to promote entrepreneurship amongst these individuals as a form of job creation. In addition, social e-commerce increases the level of innovation in the GCC nations. To begin with, social media acts as a gateway to consumers across the globe (Smith, 2014). Statistics indicate that almost 30 billion products and services are retailed through social media. Therefore, it becomes possible to buy products manufactured from different parts of the world. This implies that through social e-commerce, entrepreneurs can gain knowledge on new products, take advantage of cutting-edge technology and benefit from the need for greater proficiencies by prospective customers.

Conclusions and Recommendations – How the Findings Can be Implemented

In conclusion, the integration of social media and e-commerce have without doubt had an influence on the business realm. This research study indicates that social e-commerce has had a positive impact on the level of innovation and entrepreneurship in the Gulf nations. The espousal and implementation of social e-commerce has resulted in increased revenues, generation of new online products and access to a greater and wider market (Wang and Zhang, 2012; Turban et al., 2009). Entrepreneurs can experience numerous benefits and effects from marketing their products and services on social media. A typical benefit includes a rise in the number of online followers and advertisement views, leading to a proliferation in sales and return on investment. This is because social media network products and business information target consumers at a trifling fee (Hashim et al., 2016). The integration of social ecommerce into business activities can be significantly beneficial to entrepreneurs. There are recommendations given on how the findings can be implemented. Through social media, entrepreneurs ought to lay more emphasis on engagement, which is generating relationships, communication and connections with an audience. Social e-commerce can also facilitate innovation in the sense that it can enable entrepreneurial users to exchange ideas, post comments and updates, and also take part in social activities and events, in addition to sharing general interests (Hashim et al., 2016).

References Comment by babyliza: Not in alphabetical order

Al-Alawi, A. I., & Al-Ali, F. M. (2015). Factors Affecting eCommerce Adoption in SMEs in the GCC: An Empirical study of Kuwait. Research Journal of Information Technology, 7(1), 1-21. doi: 10.3923/rjit.2015.1.21

Crowther, D. & Lancaster, G. (2008) Research Methods: A Concise Introduction to Research in Management and Business Consultancy. Butterworth Heinemann

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology. MIS Quarterly 13(3), 319-340.

Hashim, N. A., Nor, S. M., & Janor, H. (2016). Riding the waves of social commerce: An empirical study of Malaysian entrepreneurs. Malaysian Journal of Society and Space, 12(2): 83-94.

Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259.

Laudon, K. C., &Traver, C. G. (2007). E-commerce. New Jersey: Pearson/Addison Wesley. Comment by babyliza: No in-text citation

Qatar SME Toolkit. (2016). The Virtual Souq. Retrieved from: http://qatar.smetoolkit.org/qatar/en/content/en/55017/The-Virtual-Souq

Smith, J. (2014). How to Use Social Media to Make Sales. Forbes. Retrieved from: http://www.forbes.com/sites/jacquelynsmith/2014/01/10/how-to-use-social-media-to-make-sales-2014/#49bdff726f4c

Turban, E., Lee, J. K., King, D., Liang, T. P., & Turban, D. (2009). Electronic commerce 2010. New Jersey: Prentice Hall Press.

Wang, C., Zhang, P. (2012). The Evolution of Social Commerce: The People, Management, Technology and Information Dimensions. Communications of the Association for Information Systems 31(5), 105-127.

Zhou, L., Zhang, P., & Zimmermann, H. D. (2013). Social commerce research: An integrated view. Electronic Commerce Research and Applications, 12(2), 61-68.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper