Graduate Diploma Fashion Management in London.
Why did you choose this program? What will be the benefits?
While I have a solid grounding in design and management from my studies at Parsons and my experience in several international businesses, I am seeking an opportunity to deepen my understanding of fashion management. A number of attributes of the Graduate Diploma Fashion Management program are unique and address the critical components I need to further my understanding of and connections with the fashion industry: practical and project-based interdisciplinary coursework, a network of university partners from the UK fashion and merchandising industry, and international underpinnings. The London College of Fashion has a peerless reputation for staying well ahead of the curve — indeed, LCF is known globally as the place to be if your goal is to study fashion.
Open the work experiences more in the resume and explain them a little bit more.
One of my key responsibilities at C24 Gallery in New York is to be an effective bridge between the creative and business worlds. I serve as the public face for the gallery and for the artists we represent. Every component of the exhibition cycle falls within my purveyance, from public relations to post-show feedback. I particularly enjoy preparing for and participating in interviews with the journalists; I have the opportunity to generate and implement PR strategy, and then assess the response in the press and by the public.
Working in the Ralph Lauren Furniture Department in Moscow allowed me to wear many hats, a factor that made the job especially interesting and provided a rich opportunity to develop management experience. I helped to establish and manage in-store marketing programs and retail events, components of the job that required business acumen and cultural sensitivity. My more creative side was engaged when I was able to offer consultation on customers’ design choices. I was also able to contribute to the inner workings of the department, such as ordering, shipping and receiving, and managing customer files.
3) Explain the Design and Management program in Parsons University in NYC and associated benefits.
The essence of the Parson’s Design and Management program is the development of people who live a creative life, contributing their talents and ideas to “an increasingly designed world.” As a Parsons graduate, I have learned how to make design more than a visible or functional attribute. Because of my Parson’s training, I recognize that design enables people to think differently in important ways. The capacity of good design is evident in its use to solve substantive socio-economic problems throughout the world. My experience and training at Parson’s was rich and comprehensive, and left me with a lasting fascination for design — and with many skills needed for a productive, meaningful career in fashion management.
4) Study Proposal Summary
Fashion in Turkey is a fast moving sector that has been hampered by only summer and winter seasonal lines. Trends once launched twice each year but with the addition of spring and autumn, the sector is experiencing four launches per year. These fast changes are a watershed of the retail migration to online and mobile channels.
As a case in point, consider that the Japanese clothing store Uniglo has established a virtual dressing room — a Magic Mirror, as it is known; the Magic Mirror uses a 60-inch color-changing monitor that lets shoppers try different color palettes by using the touch screen, take a photo of themselves in their chosen items with the Magic Mirror, and share it on social networks. The response to the Magic Mirror has been vigorously positive.
The use of virtual mannequins can easily be extended to customers in other places, but concept testing is necessary. Japanese youth, in particular, are trendsetters and demonstrate high take up of new mobile applications and digital social sharing. It is important not to assume that the reception for an online fashion retail website would be similar in Turkey and Japan. The proposed study would provide consumer usage data on e-commerce / e-tailing websites that would inform decision-making about risk and potential associated with the launch of a fashion retail website. This database marketing benefits both buyers and sellers. Customers benefit from the personalization that is immediate — in the form of mannequins dressed according to their preferences — and over the long-term as the e-tail website learns their shopping habits. And the retailers and wholesalers benefit from receiving data about customer preference, in the form of metrics that show color swatch selections and such.
5) if you had a question to ask of the person interviewing you, what would it be?
If you had to choose just one, what single attribute is critical for success by a student of fashion management in this program?
How can a student in the program make the best use of many networking opportunities offered with university partners and fashion professionals?
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