Apple iWatch (new product launch)
The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. On the other hand, the intangible features of the product include its quality. It is impossible to match the quality of the products provided by the company. In addition, the iWatch works in tandem with the iPhones. The intangible attribute lies with the operating system of the Apple products, which cannot be matched by other rival companies that use other operating systems such as Android (for Samsung, its nearest market-share competitor) (Swider and Beavis, 2015).
The company uses three different direct marketing channels one of these is the Apple Online Store where the channels appears in the form of: Producer – Consumer. The second direct channel is using the different Apple Stores where only Apple Products are retailed directly to the consumer, which also takes the similar form of Producer – Consumer. The third direct marketing channels takes the form of strategic channel alliances where Apple products are sold in a store within a store. The indirect marketing channels take into consideration the wholesalers and retailers as marketing channels Producer- Wholesaler-Retailer-Consumer. In this case, the wholesaler and the retailer is the link between the producer and the consumer. The indirect sales uses online sales or catalog salesProducer Retailer Consumer.
Type of Consumer Offering
Products and services can be classified in different ways. Consumer offerings fall into four general classifications, which are specialty offerings, convenience offerings, shopping offerings and unsought offerings. The product offering in discussion, in particular, lies in the shopping offering category. This category is one in which the customers make considerable determination to make comparisons and choose a brand. In this case, the consumers are certain that there are dissimilarities between comparable shopping offerings and want to discover the right product or the best price. For instance, the consumers will compare the features and the prices of iWatch from Apple and the comparable product from Samsung. Centered in the new target market (that is the youth), this category of the offering would not change. This is because the youth use the internet and social media to determine the features, benefits and best prices of the product offering (Tanner and Raymond, 2015).
Product line extensions or new product development
The current product ought to be modified to more fully meet the needs of the new target market. It is well-known that the youth use their gadgets and devices extensively. One of the downsides of the Apple iWatch is that its battery does not last for as long as the consumers would want (Gibbs, 2015). Another downside is that not all youths are able to afford the iPhone 5 or iPhone 6 (Gibbs, 2015). Therefore, another modification would be to ensure that the product is able to function in tandem with other iPhone versions. These changes would not necessarily constitute a new product but rather a product line extension. For instance, the introduction of iWatch for iPhone 4 and iPhone 4s would effectively bridge the gap. The product line extension would allow the offering to occupy uncontested space in the perceptual map for the target market (Gibbs, 2015).
Product lifecycle comprises of Four stages: the introduction stage, growth stage, maturity stage and decline stage. As a product offering, the Apple iWatch is now in its growth stage. The product was introduced to the market at the start of the year. Now, the consumers already know the benefits of the product and are now purchasing the products. In turn, Apple Inc. perceives an increase in growth sales and the profits generated. The changes mentioned in the aforementioned section, would change the lifecycle stage (Pride et al., 2010). This is because the introduction of the other iPhone products such as iPhone 4 and iPhone 4s would take back the lifecycle stage to the introduction stage in the product lifecycle. This would mean the increase in capital and funds for the lifecycle marketing strategy (Pride et al., 2010). In particular, there would be need for advertisement and marketing funds to ensure that the consumers are aware of the new product extension in order to ensure sales (Pride et al., 2010).
Gibbs, S. (2015). Concerns raised over Apple Watch’s lack of theft protection. The Guardian. Retrieved November 11, 2015 from: http://www.theguardian.com/technology/2015/may/14/concerns-raised-over-apple-watch-lack-of-theft-protection
Pride, W., Hughes, R., Kapoor, J. (2010). Business. Ohio: South Western Cengage.
Swider, M., Beavis, G. (2015). Apple Watch review. Tech Radar. Retrieved November 11, 2015 from: http://www.techradar.com/reviews/wearables/apple-watch-1264567/review
Tanner, J. F., Raymond, M. A. (2015). Principles of Marketing: Types of Consumer Offerings. Retrieved November 11, 2015 from: http://catalog.flatworldknowledge.com/bookhub/reader/5229?e=fwk-133234-ch06_s02
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!