Online Video Advertising Business Plan Data
The intent of this document is to define the online advertising marketplace size, growth and market dynamics including the differences in approaches to presenting advertising messaging. The growth of online advertising and its implications on the corresponding growth of online video advertising is next discussed, as it the explosive growth of video sharing sites including YouTube.com and many others via blogs. This groundswell of interest in online video sites is illustrated by the acquisition of Google of YouTube.com, MySpace by News Corporation, and Yahoo’s continued efforts to bring video content into the mainstream of their users. This paper ends with an analysis of how animation is becoming more mainstream as a result of online video sharing.
Online Advertising Marketplace Forecast
Many analysts have contended that when the growth rate for online advertising begins to outpace traditional advertising, the dominance of online advertising will become clear. This milestone first happened during 2005 when full-year U.S. Internet advertising accounted for 7% of spending while the total advertising market grew by only 3%. According to many investment analysts contend that 14% or more of total advertising spending by 2010 will be from online advertising, and within the total set of digital marketing spending, search advertising will be the largest growth area. This is evidenced by the growth of search-related advertising from 4% of ad spending in 2001 to 41% by 2005, largely driven to efficiencies in Google AdWords and Yahoo’s competitive offerings in this area. Forrester Research (2005) has completed a series of forecasts of digital marketing spending, breaking out paid inclusions, agency fees, contextual listings and paid search. Figure 1 shows the Forrester Research forecast for Digital Marketing Spending for 2004-2010.
Figure 1: Digital Marketing Spending for 2004-2010
Also according to Forrester Research the growth of online advertising will grow to $140 per Internet User in 2010, which is comparable to spending per sales lead generated from television today. Figure 2 shows this comparison of U.S. Internet users to U.S. Internet Ad Spending per User.
Figure 2: Projected Growth in U.S. Internet Ad Spending Per User
Factors Driving Online Advertising Growth
The ability of marketers to track the performance of their investments in online advertising, the growth of the ability to segment audiences online, and the more pervasive use of offers within all forms of online advertising are all propelling the growth of online advertising. Forrester Research (2005) shows graphically how pronounced the overall growth has been in online advertising relative to other traditional forms of marketing spending for generating higher levels of awareness. To summarize, the following are key factors in the growth of online advertising over traditional spending:
Improvements in technology / targeting possible with the use of online advertising strategies.
Accelerating migration of video / audio content onto the Web
New product launches increasingly being hosted on the Internet
Continued growth of search engine optimization and search engine marketing including organic search strategies
Emergence of mobile Internet
Enhanced online sophistication of advertisers and consumers
Online Video Advertising
The growth of online video advertising is directly related to the growth and rapid maturation of Video on Demand (VOD) technologies, and a recognition of internet video advertising and downloads being a significant revenue growth opportunity. An example of this is Disney’s decision to make their popular television programs available via download to Apple iPod users. Figure 3 provides a forecast of the spending on Internet Downloads of TV Programs from Veronis Suhler Stevenson (2005), a well respected communications company that focuses on the online video marketplace.
Figure 3: Internet Video Downloads of Television Programs
Additional key points from the firms’ research on online video advertising and downloadable television programs include the following insights:
About one in ten U.S. online consumers watches television broadcasts online.
Respondents mostly were still watching as much TV on the TV as they had been, despite adding some online viewing to the mix.
Three out of four online views said their traditional TV-viewing habits haven’t changed, a small percentage said it had decreased and a smaller number said it had increased.
More than two-thirds of online consumers log on daily for entertainment purposes, and 16% seek entertainment online several times per week. About one-third of households that watch TV online contain multiple viewers.
News broadcasts are the most popular go-to content online, drawing 62% of online news viewers, followed by entertainment viewing (nearly 50%).
Other popular content: missed favorite shows; previews; sports; and seeing entire episodes of shows, each drawing a yes vote from more than 25% of online TV viewers.
Americans ages 18-34 are roughly twice as likely to have downloaded television programs from the Web as the population at large, according to the study.
Based on its survey of 1,143 Web users, Ipsos estimates that 10% of U.S. adults under 35 have downloaded a show, compared to 5% of the overall population. Downloading is even more prevalent among 18-24-year-olds, as 14% of that group has downloaded a show.
Although the overall proportion of TV downloaders is small, it’s growing quickly. Last year, just 2% of the population at large had downloaded TV shows, as did 5% of 18-34-year-olds.
Internet video services will generate over $1.7 billion in revenues by 2010.
The market for Internet video services began its dramatic acceleration in 2005 as content owners started to experiment with digital distribution as a way to complement and enhance their existing business models and to stem illegal P2P file sharing and piracy.
In particular, the television networks’ decision to offer episodes from new shows as well as old sparked significant interest in Internet video.
Growth of Animation as a Result of Online Video Growth
Given the growth in Digital Video Recording and the corresponding growth of video-based advertising, the use of 3D animation tools specifically developed for assisting artists, animators and design professionals create animations tailored for high performance on the Internet all are contributing to significant growth of animated-based animation downloads. The following graphic provides insights into this growth from LWC Research (2006).
The focus on using animation for distance learning, certifications and entertainment are the three largest vertical market segments of online animation growth. In conjunction with this growth is the stabilization of Java as a programming language and the overall growth of animation as an accepted form of development for entertainment and advertising.
References
Forrester Research (2005) – U.S. Online Marketing Forecast: 2005-2010 May 2, 2005. Charlene Li, Chris Carron, Jennifer Joseph, Sally M. Cohen. Forrester Research. Cambridge, MA.
Veronis Suhler Stevenson (2005) – Veronis Suhler Stevenson Communications Industry Forecast 2006-2010. New York, NY
LWC Research (2006) – Growth of Online Animation Markets. Irvine, CA May 2006
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
