Reflective Journal Outline Example


Reflective Journal Outline

Marketing involves the process of learning the true value of a product versus the consumer’s perception of the value of the same product and then communicating the message effectively in order to sell the product. This means that it is based on the efficiency of certain features and skills in a person. A good market should be able to properly communicate to the clients about the product; he should be able to research about the publicity and PR of a product. A good marketer should be critical and creative in terms of thought process and actions; because he is expected to strike a balance between the individual client needs and the policies of the company (Cheverton, 2005; p12). However, he should be able to satisfy the needs of the clients.

Some of the characters I believe I have that will aid in my career involve the following.

Discipline, specific knowledge and skills

Personal discipline means taking the necessary and expected course of action, regardless of whether the results are immediate or long term. Once I have set specific goals which require to be met, the need for immediate gratification will be postponed for the greater good (Harwood, 2008; p22). Discipline and self-control are two sides of the same coin and cannot be separated. The willingness to do the right thing even when there are no personal benefits beats the willingness to break rules at the expense of hurting a person.

Knowledge is the know-how that I acquire from my class work. Marketing is one discipline that challenges me in every aspect because of its practical nature. This knowledge gives me the power to be able to have the required skills to ensure the successful continuity of marketing. Skills are the actions that are observed from the knowledge acquired from class.


Critical analytical and integrative thinking-

Critical analysis and integrative thinking allow for critical analysis of a situation. A critical analysis is looking at an issue without favor or bias towards any side of the alternative decisions to be made. Integrative thinking is thinking beyond those offered alternatives, getting a broader picture and a better solution (Harwood, 2008; p43).

In terms of analytical thinking, that is an area that I still have room to improve on because it requires visually solving issues quickly. As a matter of precaution, I always take time to think about my decisions and this limits the speed at which I can be able to quickly solve issues. There are times when due to lack of time, one is required to think analytically and provide a worthwhile solution. It is for these very moments that I feel there is a need for analytical thinking. At the same time, marketing requires swiftness in technique and skills.

Integrative thinking allows one to be able to understand the perspective of others on a particular issue and one can easily be able to convince them otherwise because there is a common understanding.

Problem-solving and research capabilities-

Research is meant to be able to solve a problem in society or establish a causal relationship between two or more variables. Research is also about filling in the lacuna; the point where information and knowledge are not well expounded on (Zikmund, 2012; p17). Marketing is all about the population in terms of market type, structure, and composition. It is also about establishing the consumption and purchase culture of the population. All these can be determined by conducting research. I have great knowledge and skills on marketing, efficient communication skills and a respect for ethics at both local and global level.

Research can be conducted also on the internet, this I can efficiently do as well because it is easier and more convenient. On the ground research is also helpful and because I am always ready to learn new issues. Through direct interaction with the respondent, there is more than a person can be able to learn through nonverbal communication. The best research is the one where the conclusion can be used to solve problems in the marketing of goods and services (Zikmund, 2012; p33). Once the problem is solved, an increase in consumer satisfaction will be established.

Research can also be used to come up with various new products in the market. this is because marketing research is not simply about selling the same old products it is about discovering the changes required on a product to make it more appealing.

Effective communication

Marketing and communication cannot be separated, because marketing requires one to convince a client about the value of a product based on the different factors (Waller, 2012; p56). Effective communication can only be established if one;

  • Has a proper understanding of the product they are marketing– this is the part where the research aspect will come in handy. One should know the history, ingredients and even manufacture process of the product they are marketing.
  • Analysis of competing products– research will also aid in giving one details on the competition. The comparison will be required in terms of quality, price, and ease of access to the product (Waller, 2012; p58). In this case, the product being marketed should come out as the best.
  • Writing – even though most of the communication is expected to be verbally, good writing skills are required for effective communication on paper.
  • Fluency and confidence– confidence sells a lot, especially when accompanied by fluency in terms of language and relating one issue to another, cause-effect relationship. There should be a flow of ideas and points from the time one starts addressing the customers to the point when you are ready to take questions.
  • Nonverbal communication – a smile can brighten a mood, nodding t show that one is in agreement and eye contact can indicate confidence. All these are vital in communication.

Effective communication will always lead to effective marketing. At the same time, I believe that I can have all the above stated and hence my communication is effective.

Commitment to continuous learning

Learning is the act of getting to know and comprehend new ideas and concepts; it takes place throughout a person’s life. It can be through experience or through class work. Marketing is a dynamic and ever-changing discipline that is based on the goods produced as per the market demand (Sahaf, 2008; p76). The impact of technology has had an immense impact on marketing strategies as it has given the field new fields to market goods.

At the same time, technology has increased the ethics to be adhered to in terms of privacy. Research conducted for marketing strategies can easily be done using the internet with people in faraway places. This aspect of flexibility in marketing makes it blend in with my creativity and innovation (Sahaf, 2008; p89). The fact that marketing embraces the societal changes means that marketing is meant to make the commodities more relevant to the lives of the consumers.

Creativity means doing thing differently while innovation means doing something completely new. I consider myself a creative and innovative person and the fact that marketing is based on the two makes it even better.

Engaged and ethical local and global citizen-

Ethics concern the decisions made by a person on is what is considered as wrong or right. Marketing is a discipline and career that deals directly with people, in this case, ethics should be exercised (Cheverton, 2005; p45). Marketing as a social science is based on the analysis of people’s behavior and at times there is need to change their perception; ethics ensure that no one is put at risk at any point of marketing.


According to me, ethics create responsibility to ourselves and others and an obligation to the environment. Business ethics are based on the premise that there are certain things that a business is not required by law to do but should practice them either way. Giving back to society is not a form of philanthropy, it is a responsibility given to me because I have expectations from the same society.

Personally, I cannot market a product that will harm the consumer. At the same time, a marketing strategy should not be based on lies, it should be based on a sweetened truth that attracts clients. The environment is the source of most of the resources that are required in the production and supply f goods and services; however, any product that leads to depletion of the environment should not be sold to the consumer because, in the long run, global warming and change in climates affect all of us.




Cheverton, Peter, (2005). Key Marketing Skills: Strategies Tools and Techniques for Effective Management, Pearson Prentice Hall, New Jersey.

Harwood, Tracy, Garry, Tony, Carreras, Ashley, (2008). Study Skills for Marketing Students, Oxford University Press, New York

Sahaf, A. Musadiq, (2008), Strategic Marketing; Making Decisions for Strategic Advantage, University of Oklahoma, Oklahoma

Waller, David, (2012). Developing Your Integrated Marketing Communication Plan, Columbia Publishers, Columbia

Zikmund, G. William, Babin, J. Barry, (2012). Essentials of Marketing Research, 5th Edition, McGraw-Hill,






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