The Play Station History Summary
Play station is one of the most competitive market products that have just hit the technology market. It is pitting Sony against two other fierce competitors and a number of strategic tools are significant for any possible survival amidst the increasing costs of production and pricing challenge.
The current competitors of Sony are Microsoft and Nintendo and it is in the interest of the corporation to undertake a critically evaluated competitive strategic plan. One approach that Sony is actually working on is the introduction of a new product as it sustains its market niche with the current item. Blu-ray as the standard for optical storage is slowly being introduced through PlayStation 3 (PS3).
The strategy, in this case, is that the PS3 life cycle will provide the basis on which the Blu-ray will be introduced for adoption in the existing market as a competitive edge against Sony’s rival. From the pricing approach, Sony is planning to put a strategy that will initiate hesitance so that the gamers who are price –sensitive can gradually switch to PS3 from PS3. To enhance the quality of its products Sony has been outsourcing parts from different suppliers a move that adds up to cost-cutting strategy.
Sony is also planning to transform substitutes to complements so that it can overshadow the influence of its competitors in the market. This constitutes an improvement in the product’s usability so that its competitors have few options at their disposal.
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